Retail Profiling's field sales team worked with BOSCH to deliver in-store training to enhance staff knowledge and enrich their consumer's experience.

Retail Profiling helping BOSCH with product training, an effective field marketing solution

Project objectives

  • Improve brand and product knowledge across MDA department and monitor progression through a development training plan
  • Develop employee skills on how to apply knowledge to day-to-day sales conversations
  • Meet with store management to explore opportunities & to ensure ‘buy-in’ to the training of store sales teams
  • Build a programme around a step-by-step approach of training knowledge, check and observation.
Retail Profiling helping BOSCH with product training, an effective field marketing solution

Our solution

  • Run a training programme made up of 3 core modules covering 39 feature-related topics delivered throughout 10 store visit rounds
  • Monitor individual’s training journey and progression with assessments to see the application of knowledge in sales conversations with customers
  • Log store managers’ comments, feedback, and insights on the training program and to observe store manager’s satisfaction with their team’s MDA selling skills
  • Regular detailed reporting that accurately tracks colleagues progress through the training journey, allowing trainer to address any further gaps in colleagues’ knowledge.
Retail Profiling helping BOSCH with product training, an effective field marketing solution

KPI's and outcomes

  • 85% of employees had increased knowledge of Bosch & Neff brands in store
  • 85% of employees had an improvement on colleague’s perception of Bosch & NEFF brands
  • 62% Increased in frequency of Bosch & NEFF featuring colleague’s sales conversations
  • 100% Increased in Trainee confidence in selling Bosch & NEFF
  • 72% Increased in degree of improvement of knowledge across the programme.

Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.

UK & South Africa Channel Sales Manager, Micron

Our partners

Some of the brand partners we deliver outstanding success for.

tp-link is a partner of Retail Profiling, a field marketing agency in the UK and Europe
tado° is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Square is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Sandisk is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Meta is a partner of Retail Profiling, a field marketing agency in the UK and Europe
r.e.m. beauty is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Siemens is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Samsung is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Masimo is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Huawei is a partner of Retail Profiling, a field marketing agency in the UK and Europe
HP is a partner of Retail Profiling, a field marketing agency in the UK and Europe
HARRY'S is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Fujifilm is a partner of Retail Profiling, a field marketing agency in the UK and Europe
DJI is a partner of Retail Profiling, a field marketing agency in the UK and Europe
DeLonghi is a partner of Retail Profiling, a field marketing agency in the UK and Europe
BSH is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Belkin is a partner of Retail Profiling, a field marketing agency in the UK and Europe
AMD is a partner of Retail Profiling, a field marketing agency in the UK and Europe