Retail Profiling's field sales team worked with BOSCH to deliver in-store training to enhance staff knowledge and enrich their consumer's experience.

Retail Profiling helping BOSCH with product training, an effective field marketing solution

Project objectives

Improve brand and product knowledge across MDA department and monitor progression through a development training plan
Develop employee skills on how to apply knowledge to day-to-day sales conversations
Meet with store management to explore opportunities & to ensure ‘buy-in’ to the training of store sales teams
Build a programme around a step-by-step approach of training knowledge, check and observation.

Our solution

Run a training programme made up of 3 core modules covering 39 feature-related topics delivered throughout 10 store visit rounds
Monitor individual’s training journey and progression with assessments to see the application of knowledge in sales conversations with customers
Log store managers’ comments, feedback, and insights on the training program and to observe store manager’s satisfaction with their team’s MDA selling skills
Regular detailed reporting that accurately tracks colleagues progress through the training journey, allowing trainer to address any further gaps in colleagues’ knowledge.

KPI's and outcomes

85% of employees had increased knowledge of Bosch & Neff brands in store
85% of employees had an improvement on colleague’s perception of Bosch & NEFF brands
62% Increased in frequency of Bosch & NEFF featuring colleague’s sales conversations
100% Increased in Trainee confidence in selling Bosch & NEFF
72% Increased in degree of improvement of knowledge across the programme.

Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.