Our team are at the heart of our success. We are passionate about what we do and how we proactively influence the sales growth for our clients.

Our people

Retail Profiling - Alex


Marketing Co-ordinator
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    I began my career at Retail Profiling in 2023 as a Marketing Coordinator. I focus on  enhancing marketing strategies and development in the UK and to  support/coordination of European partner marketing. 

    Since i started Retail Profiling, I’ve developed our rebrand and will continue to work with our  business management team to share our great work on social media platforms.

    Marketing is my passion, and I am excited to bring my expertise and creativity to this role.

    With my varied experience in Event Management, Pop-up events, and hospitality marketing, I aim to use my broad knowledge to make a substantial impact on Retail Profiling’s marketing strategy.

Retail Profiling - Andy


Commercial Manager
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    My role as Commercial Manager is to help develop our unique proposition and expand our services in the UK and European markets.

    I have worked within the retail marketing business for over a decade and have had the privilege of working with some of the worlds leading consumer technology brands.

    Previously, I spent 10 years at BT Cellnet/O2, managing contact centres back when Nokia and Sony Ericsson were the leading phone brands!

    I live just outside London and can regularly be found running along the Thames, usually with a pained expression on my face.

Retail Profiling - Chris


Snr Client Development Manager
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    I’ve joined Retail Profiling to head up our Client Development team after re-locating further up North from Manchester. Having the opportunity to work in the consumer tech industry with some of the fantastic global Brands we support is really exciting. I have an amazing team offering effective & efficient high return sales support for all our Clients from start to finish.

    Previously I have gained a degree in Marketing & Management and have been working in the Sport & Leisure industry in Marketing and Client facing roles. Within these roles I worked closely with national governing bodies such as British Cycling and GB Teakwondo delivering dynamic marketing activity and project management.

    My other passion is sport and I am very active in playing football, cricket and tennis. I am a big Manchester United Fan which admittedly isn’t much fun at the minute!

Retail Profiling - Claire


Regional Operations Manager
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    I have over 10 years experience working in the sales industry before joining Retail Profiling in 2021 as a Regional Sales Developer. Since then, I’ve proven my skills in training, merchant sales, and project delivery, earning a promotion to Regional Operations Manager and leading the UK North and currently the Central team.

    I am dedicated to delivering results across various projects and passionate about maximising retail potential and leading high-performing teams

Retail Profiling - David


Head of Product & Training
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    I have over a decade of experience in field marketing, training & sales. Before joining Retail Profiling in 2016 I worked as part of Sony field team across vision, imaging and computing and for Heineken UK in on-trade sales. In 2023 I was appointed Head of Product and Training, I work closely with our client team and regional operations managers to ensure our teams are prepared and skilled to deliver the highest levels of in-store execution.


    Likes: Football stadiums, the Basque Country, Cheese, Bruce Springsteen, Guinness in Ireland


    Dislikes: The Edinburgh City Bypass, Cranberry Sauce, music post 2010

Retail Profiling - Dominic


Project Manager
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    I joined Retail Profiling in 2021 having graduated from Hull University with my degree in Politics. Starting as a Project Assistant, I have since progressed to Project Coordination and now Project Management which has seen me work with some amazing brands across a wide range of work, developing my skills and brand awareness significantly. Overseeing such a great range of projects from start to finish has given me a wide scope of experience over the last 3 years, best preparing me to Project Manage the Installation & Maintenance Division of Retail Profiling moving forwards with the satisfaction of managing installation based projects.

Retail Profiling - Emma B

Emma B

Programmes Director
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    I’m part of the Senior Management team here at Retail Profiling Group, with responsibility for the management of all our Client programmes across the UK & Eire, including project & activity management, logistics and forecasting.

    I originally joined Retail Profiling back in April 2011, and  spent 7 years in the Finance department, utilising my AAT qualifications and business accounting experiences, and then latterly have spent 5 years heading up the planning & logistics department.

Retail Profiling - Emma S

Emma S

Finance Director
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    I joined Retail Profiling in 2004 and as part of the Senior Management team now head up the Finance & HR departments. 

    I have 26 years experience of working within the financial sector having qualified as a Chartered Management Accountant in 1998. My previous experience includes 9 years within the MOD where I joined as a graduate working in various departments in Central London and later as an Accountant at RAF Strike Command in High Wycombe before relocating back to Yorkshire in 2002.

Retail Profiling - Mike


Group Managing Director
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    I founded Retail Profiling in 1994 after a decade of senior retail leadership roles. I’d like to say I had a light bulb moment, but actually like most sustainable business ideas, it formed and shaped slowly for 12 months, during which time you are working for free! There is no substitute for hard work and determination, but you need to believe in the service you are offering.

    The critical ingredient is a superb team around me, and approaching 30 years later we are working with many of the most exciting global Consumer Tech brands. I remain 100% convinced about the value of our sales development services and our genuine ability as a team to deliver ROI for our Brands. Ask us for our testimonials and case studies across all Retail, Digital & B2B channels; they make us very proud.

Retail Profiling - Rachel


Client Development Manager
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    I am delighted to be a part of the Client Team here at the Retail Profiling Group. In my role as Client Development Manager, I lend 360° support to our clients, and holding responsibility for building, managing and executing projects in their entirety.

    Prior to joining the amazing team here, I spent five years in various management roles within the fashion retail industry, from which I developed a keen knowledge of the sector and its customers. I also attended Newcastle University from 2015-2018, gaining my degree in Ancient History – my degree continues to be something I am very passionate about and proud of.

Retail Profiling - Richard


Client Services Director
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    I am Client Services Director and have been with Retail Profiling for almost 11 years. My responsibility is to ensure our Clients receive the highest level of care and that we deliver outstanding results for them. I also head up Business Development and spend my time forming relationships and meeting prospective clients.

    Having previously worked in the field, I like to think that I have a strong understanding of retail, technology and most importantly our Brands! I am based in the South but like a lot of people in the industry I spend a lot of time on the road, meeting clients, retailers and attending tech expos.

    When not at work I like to spend as much time with my family in the great outdoors…that way my sons can’t wreck the house!

Retail Profiling - Sofie


Project Co-ordinator
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    I recently moved to North Yorkshire in 2023 after graduating from the University of Gloucestershire with a degree in Interior Design. I quickly found my place in the Client Team at Retail Profiling, where I have had a huge amount of opportunity to develop skills in European as well as UK client communication and in coordinating active projects.

    In the last 8 months I have advanced from Project Assistant to Coordinator. This role has tied in well with my personal interests due to being part of the Installation & Maintenance Division of the business, where we consistently work to a high level of detail.

    My other hobbies are either highly creative or adrenaline inducing which has increased my passion for the fast moving and detail-oriented sector that Retail Profiling specialises in.

Retail Profiling - Yemi


Regional Operations Manager
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    I have over a decade experience in the retail and B2B sector, having worked for Currys/PC World and John Lewis Partnership before joining Retail Profiling in 2016 as a Regional Sales Developer.

    Over the years at Retail Profiling, I have had the opportunity to work with top brands in the retail, distribution and DMR channels, rising to the position of Regional Operations Manager, heading up the UK Southern team, delivering on multiple projects across multiple channels.

    I have a deep passion for technology, sales, and learning about all things tech in my free time.

Retail Profiling is a field marketing agency in the UK and Europe

About us

In joining us, you will be surrounded by the best talent and decades of field marketing and channel development experience, and will be provided with opportunities to optimise your personal well-being and professional growth.