We worked with tado° to increase brand awareness and sales through on-site training, structuring a management team across UK retail sites and live 24/7 reporting of day-to-day activities and ROI.

Retail Profiling working with tado° in Screwfix through various field marketing services and branded space solutions

Project objectives

Raise awareness of tado° brand positioning and their new marketing positing since entering the UK market
Deliver an educational program through our on-site dedicated team to store staff
Audit & enhance shelf share in retail stores
Enhance customer interaction & sales by educating staff on promotional offers and benefits of tado° products
Activity promote the tado° pro installer app, which showcases the rewards and benefits that are available on the pro installer portal
Build relationships with stores and support the management, attendance, and delivery of trade events
Weekly feedback from each regional sales developer to discuss potential opportunists and red flags

Our solution

Provision and management of tado° dedicated team across the UK building to 3 FTE across the consumer channel
Appointment of an experienced client manager to project manage and oversee the delivery of KPI’s and objectives set by tado°
Structured retail store visits based Tado’s priority call file, planned and routed by our inhouse logistics team
Regular staff engagement in order to train and promote tado°’s current range and promotions
Dedicated/branded team supporting retailer sites across the UK
Live 24/7 reporting portal to track day-to-day activities and track real-time measurement of ROI.

Outcomes

Huge Growth in Year On Year tado° sell out across three consecutive years working together
OEM partners are more aligned with tado° through personalised training, events and collaboration in chosen stores
Exceeded installer platform sign-up targets outset by tado°
Training targets hit and exceeded across all consumer partners
Increased consumer and installer mind share by exhibiting at a number of trade and consumer shows
Enhanced product presence and positioning in trade outlets across the country
Initial one year contract, providing two dedicated tado° field team members, has now extended into a third year with the team increasing to 3 dedicated heads.

Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.