DJI maintenance & installations in UK retailers for Currys, Wex, Jesops, London Camera Exchange, Wilkinsons & Independent Retailers
Project Overview
The primary objective of this project was to ensure that all in-store bays throughout the UK adhered to compliance standards. This entailed:
- Adding products as necessary
- Introducing new items to stores
- Repositioning products in line with planograms
- Ensuring correct POS placement & price ticket presence
The project spanned from September to April, focusing on maintaining high visibility of the DJI situation in-store and providing the necessary information to address any issues while safeguarding the brand’s presence.
Key Goals & Challenges
Key Goals:
- Establish a positive reputation within the store
- Maintain the quality of the brand
Challenges:
- Complex planograms across retailers required managing 15 different product kits
- Kit availability occasionally prevented stores from achieving 100% compliance
- Need for real-time reporting to quickly address display issues
Solutions and Key deliverables:
Audit In-Store Displays:
- Conducted pre-maintenance audits to verify planogram compliance
- Documented fixes and updates for follow-up visits
Manage Kit Distribution
- Coordinated with field teams to identify kit needs per store
- Dispatched equipment from HQ to regional logistics hubs
In-Store Follow-Up Visits
- Addressed reported issues with appropriate kits
- Evaluated new issues and provided real-time updates to HQ
Physical & Technical Display Updates
- Ensured power supply and video functionality for display bays
- Delivered hands-on and virtual training to field teams
Accounted Visits
- Captured watermarked images for brand’s external reporting system
- Verified and documented every visit through the portal by the project manager
Outcomes
Key figures:
- A monthly expectation of 433 visits was set for this project and 97% of those visits were consistently achieved
- Over 95% quality of reporting (the pictures taken in store matches the information, so issues are recorded and reported correctly)
- The start of the project had 25.94% recorded major issues in store, by the end of contract the major red flags went down to 6.9%
- DJI product launch – Osmo mobile 7 within the first 8 weeks of product launch in stores. The compliance didn’t drop below 96%. (90% from DJI expectations)
Due to the strong results, DJI extended the contract for a further 12 months, expanding into Selfridges, Harrods, and Harvey Norman.
