We worked with tado° to increase brand awareness and sales through on-site training, structuring a management team across UK retail sites and live 24/7 reporting of day-to-day activities and ROI.

Retail Profiling working with tado° in Screwfix through various field marketing services and branded space solutions

Project objectives

  • Raise awareness of tado° brand positioning and their new marketing positing since entering the UK market
  • Deliver an educational program through our on-site dedicated team to store staff
  • Audit & enhance shelf share in retail stores
  • Enhance customer interaction & sales by educating staff on promotional offers and benefits of tado° products
  • Activity promote the tado° pro installer app, which showcases the rewards and benefits that are available on the pro installer portal
  • Build relationships with stores and support the management, attendance, and delivery of trade events
  • Weekly feedback from each regional sales developer to discuss potential opportunists and red flags
Retail Profiling working with tado° in Screwfix through various field marketing services and branded space solutions

Our solution

  • Provision and management of tado° dedicated team across the UK building to 3 FTE across the consumer channel
  • Appointment of an experienced client manager to project manage and oversee the delivery of KPI’s and objectives set by tado°
  • Structured retail store visits based Tado’s priority call file, planned and routed by our inhouse logistics team
  • Regular staff engagement in order to train and promote tado°’s current range and promotions
  • Dedicated/branded team supporting retailer sites across the UK
  • Live 24/7 reporting portal to track day-to-day activities and track real-time measurement of ROI.

Outcomes

  • Huge Growth in Year On Year tado° sell out across three consecutive years working together 
  • OEM partners are more aligned with tado° through personalised training, events and collaboration in chosen stores
  • Exceeded installer platform sign-up targets outset by tado°
  • Training targets hit and exceeded across all consumer partners 
  • Increased consumer and installer mind share by exhibiting at a number of trade and consumer shows 
  • Enhanced product presence and positioning in trade outlets across the country
  • Initial one year contract, providing two dedicated tado° field team members, has now extended into a third year with the team increasing to 3 dedicated heads.

Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.

UK & South Africa Channel Sales Manager, Micron

Our partners

Some of the brand partners we deliver outstanding success for.

tp-link is a partner of Retail Profiling, a field marketing agency in the UK and Europe
tado° is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Square is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Sandisk is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Meta is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Siemens is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Samsung is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Masimo is a partner of Retail Profiling, a field marketing agency in the UK and Europe
JBL is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Huawei is a partner of Retail Profiling, a field marketing agency in the UK and Europe
HP is a partner of Retail Profiling, a field marketing agency in the UK and Europe
HARRY'S is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Fujifilm is a partner of Retail Profiling, a field marketing agency in the UK and Europe
DJI is a partner of Retail Profiling, a field marketing agency in the UK and Europe
DeLonghi is a partner of Retail Profiling, a field marketing agency in the UK and Europe
BSH is a partner of Retail Profiling, a field marketing agency in the UK and Europe
Belkin is a partner of Retail Profiling, a field marketing agency in the UK and Europe
AMD is a partner of Retail Profiling, a field marketing agency in the UK and Europe