In 2017, AMD selected Retail Profiling as their field partner for all their retail support in the UK. Our full-time teams have been deployed across the B2B sector and across several key European territories.

Retail Profiling, a field marketing agency, working with AMD as their field partner at events across Europe.

Project overview

AMD is the high performance and adaptive computing leader, powering the products and services that help solve the world’s most important challenges. Their technologies advance the future of the data centre, embedded, gaming and PC markets.

Project objectives

Provide a managed, technically experienced, omni-channel field team across key European markets to;

Raise awareness of AMD brand & proposition across Consumer & Commercial channels
Deliver an educational program, with on-site professional sales training and marketing support
Audit & enhance shelf share in retail stores
Maximise the local relationships with AMD Reseller & Retail Partners
Support the management, attendance and delivery of trade and AMD Partner events.

Retail Profiling field sales team supporting AMD staff with POS execution in Currys

Our solution

Provision and management of an AMD branded team across Europe, including 7 FTE across the Consumer channel and 3 FTE across the Commercial (B2B) channel
Appointment of an experienced Client Partner Manager to manage the team and liaison with AMD
Dynamically structured retail store, reseller sites and OEM partner visits and events
B2B team focussed on forging closer relationships with OEM partners and key Reseller sites
Consumer team focussed on regular support to the top retail sites
Live 24/7 reporting portal to track day to day activities and impact to provide real-time measurement of ROI

Outcomes

Huge growth in awareness of AMD latest technologies and product competitiveness across Consumer & Commercial channels.
Growth in revenues across key Reseller Partners.
OEM Partners are more aligned with AMD through personalised training events, collaboration and cooperation.
Training number targets hit across all consumer and commercial partners, delivering a regularly refreshed product educational program.
Enhanced share of shelf v Intel in retail stores.
Multiple retailer, OEM Partner and Trade events undertaken across Europe.

Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.