Loyalty programmes are critical to brands if indirect sales growth is their objective.

Loyalty programme delivered by Retail Profiling for Bowers & Wilkins as part of their holistic approach to field marketing

The impact

Working collaboratively to drive revenues through their DMRs, VARs, SME resellers and retailers can be best achieved through progressive loyalty programmes that reward those partnerships and foster long-term mutually beneficial relationships.

Benefit to brands

Loyalty programmes can work most effectively in conjunction with account management and product training visits to reseller partners, firstly giving a reason to engage with a brand, but then reinforcing the brands’ determination to continue to invest and support their partner to promote their brand. 

As we have experienced field development professionals based nationwide and across 17 European countries, we seamlessly tie in brand loyalty programmes alongside promotional activity, training, product demonstrations and account development visits.

Why we are great at it?

We’ve created, marketed, promoted and implemented many loyalty programmes across the channel, from simple cashback type offers to more complex revenue growth and margin share splits, working closely with our brands to fully maximise the ROI of co-op marketing funds.

Contact us for more information and we’ll happily share our case studies.