Outsourcing training and dynamic sales support to experienced field based partners increases a brand's reach and channel development.

Retail Profiling helping brands with reseller partner development, an effective field marketing solution

The impact

Restrictive internal head counts often result in brands being unable to devote face-to-face time to drive awareness and loyalty across their major resellers, DMRs, VARs or distributors. This results in limiting growth to a few partners that can be supported by internal resource.

Retail Profiling helping brands with reseller partner development, an effective field marketing solution

Benefit to brands

Our very experienced field teams may already be supporting you in other parts of the channel, but can support the B2B sector too, through;

  • Assisted sales days, vendor ‘desk’ days, floor walks
  • Take 5 training sessions
  • Partner events, launches, regional roadshows
  • Reseller partner dbase cleansing
  • New Partner acquisition
  • Build or development of reseller partner programmes.

Why we are great at it?

Our teams have undertaken thousands of sales & training days across the B2B channel, educating the local sales teams and driving direct sales within these high-volume fast turnaround partners. From processors, graphics cards, memory & SSDs, to networking, peripheral, PC and server brands, we have provided a fully scalable, flexible resource over the past 30 years across all UK, Ireland and European channel sites.