At Retail Profiling we help deliver a successful brand activation through consumer or trade events, experiential promotions, in-store space, pop-ups or roadshows.

A member of the Retail Profiling field team supporting clients with brand activation

The impact

Brand activation refers to providing a unique, memorable experience to increase brand awareness. Studies show that people need five to seven impressions to remember a brand. A successful brand activation provides a multi-touch brand experience with several interactive and surprising elements, which helps make the process more memorable.

A member of the Retail Profiling field team supporting clients with brand activation

Benefit to brands

The most common reasons include launching a new brand or sub brand into a market, launching a new line of products, rebranding, or to grow market share in an increasingly competitive market.

Retail Profiling work collaboratively alongside brands to explore and create interactive activation programs that can include, consumer or trade events, experiential promotions, in-store space, pop-ups or roadshows.

Why we are great at it?

Our expertise has spanned 30 years creating, managing and executing hundreds of consumer touchpoints on behalf our brands, including experiential promotions, pop up shops, touring roadshows, dynamic consumer events across the UK, Ireland and now with our European partners, across the whole of Europe.