Through effective merchandising and compliance solutions, we provide brands and their retail partners with external support to help maximise their customer journey experience.

Retail Profiling field team restocking Swann shelf in store as part of the field marketing service, merchandising and compliance

The impact

Effective VM (visual merchandising) is essential for driving unaided sales conversion and to establish a strong brand identity in retail environments. Both retailers and brands need accurate compliance to planogram and promotional space allocation in order to meet contractual agreements, as well as to optimise their revenue/profit to square metre.

Retail Profiling field team restocking shelves in store as part of the field marketing service, merchandising and compliance

Benefit to brands

Our teams of full-time permanent brand specialists, who have established superb relationships with local retail management & teams, work in tandem with them to provide maximum visibility for your products, and provide stores with valuable external support to help maximise their customer journey experience.

Why we are great at it?

We are highly skilled in optimising product visibility and presentation on store shelves. Our case studies provide many examples of our excellence at creating impactful visual displays that align with planograms and verifying shelf and promotional space compliance. Our experienced project managers coordinate and review every visit, and real-time evidence is available to brands within minutes through our secure intuitive dashboard.