Our full-time field teams work with retail, trade, reseller and distribution sales teams to help them become product experts, allowing them to effectively communicate a brand's value to their customers.

Retail Profiling helping Apple with product training, an effective field marketing solution

The impact

Investing in product training has long-term benefits for brands. By providing store sales and channel sales employees with the necessary knowledge and skills, they are developed into advocates for the brand and adds value to the retailer’s reputation for having knowledgeable, customer centric staff.

Retail Profiling helping brands with product training, an effective field marketing solution

Benefit to brands

Our full-time field teams are built up of individuals with strong backgrounds in consumer electronics and beyond tech sectors.

Developing the knowledge and brand proposition within retail, trade, reseller and distribution sales teams to become product experts enable them to effectively communicate the brand’s value to their customers. This can lead to increased brand loyalty and long-term revenue growth.

Critically it can also prevent products sitting unsold in the channel and being delisted at review.

How we can help

Our teams have existing relationships, nationwide, with local teams enables us to convert retail and channel sales associates into knowledgeable eulogisers of the brand. Our bespoke educational and training programmes are created based on specific objectives and time frames from the brand.

We have delivered strong ROI and long-term brand awareness through thousands of interactive training programmes, predominantly face to face, pre-store opening, group sessions, one2one, roadshows, forums and academies, but also through virtual hosted event driven sessions.