Downsizing, restructuring, resource redirection or headcount restrictions can seriously affect brands ability to fully engage and drive channel development.

A member of the Retail Profiling strategic channel support team working with clients

The impact

If they can call upon trusted partners to provide specific resource, for digital marketing, telemarketing, account management, partner relationships and events, the impact is not only reduced, but is often enhanced by a fresh approach, ideas and expertise.

A member of Retail Profiling providing strategic channel support to a client

Benefit to brands

Interim resource, shared or dedicated, can provide a great solution to cover headcount limitations, maternity/paternity or long-term sickness. We already have most channel skill-sets in house and can allocate resource as required, however, if there is a specific requirement outside of this, our recruitment team are experienced at sourcing talent at all levels.

How we can help

We provide quality, experienced fixed head teams to multiple brands, often requiring highly technical knowledge or specialised channel relationship skills to win or develop both centralised retail accounts and local independent accounts. Add in roadshows, large group training & presentations, shopping channels, digital or tele-marketing expertise, and you’ve got an idea of the breadth of solutions we’ve successfully provided over the past 30 years.

Sometimes these have been short-term interim resource assignments, or part-time around very specific launch or peak periods, where brands don’t have full-time budget, but do have an important need.