Our promotional specialists have help brands connect with their audiences and create valuable interactions in over 20 airport terminal stores across Europe.

Travel retail support for Bowers & Wilkins in an airport terminal by Retail Profiling

The impact

Travel Retail is an exciting high impact channel, that not only enjoys a captive audience with a desire to spend, but can be a showcase to deliver an immersive experience for your consumers. The ideal environment to connect with your audience and create valuable interactions to make direct incremental sales.

A member of the Retail Profiling travel retail team talking to a consumer in store

Benefit to brands

Our promotional specialists are fully trained to communicate your brand values to airport shoppers, and support the experienced store sales teams with additional in-depth knowledge in order to maximise the opportunity with air-side browsing customers between clearing security and boarding.

Why we are great at it?

We’ve led the way with consumer tech products in travel retail, undertaking very successful promotional activities and sales demonstrations in 20+ airport terminal tech stores, as well as key train terminals and ferry ports, for multiple audio, mobile and smart tech brands.

Rather than tactical teams, our approach is centred around full-time experienced sales developers who are highly knowledgeable in the relevant sector and experienced at navigating the airport processes. 

Security complexities mean brands need an experienced company to undertake these, as they are logistically challenging. But the return on investment can be significant.